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Taste

LISTERINE® Total Care Milder Taste – alcohol-free for a less intense taste

Replacing alcohol with emulsifiers and surfactants, and developing a well-balanced flavour for the LISTERINE® Total Care Milder Taste formulation, has reduced the taste intensity.

A survey of 120 people demonstrated that 2 out of 3 people like the taste of LISTERINE® Total Care Milder Taste.1 The survey also demonstrated the high degree of liking for other attributes of LISTERINE® Total Care Milder Taste.1


Adapted from data on file, HO-019-10.1

References

  1. Data on file HO-019-10, McNEIL-PPC, Inc.